Case study
FlagshipBitcoin Culture Hub
The current company: building the cultural and coordination layer for Bitcoin, the places and media where the people carrying it forward find each other.
Context
By 2023 I had spent eight years inside Bitcoin, building communities, running events, and watching people find their way in. The same gap kept reappearing. The technology was settled. The culture around it was not, and it had no home.
The possibility I saw
Every durable movement eventually builds its own cultural layer: the places it gathers, the media it makes, the references it shares. Bitcoin had the code and the capital. What it lacked was a designed space for the people carrying it forward to actually find each other.
Why I cared
I had spent a decade watching how people coordinate and what they keep. This was the version of that instinct with real stakes. It was the thing I had been circling since I first started drawing maps for worlds that did not exist yet.
What I built, and my role
Bitcoin Culture Hub is the company I founded to build that layer: the gatherings, the media, and the shared references. I lead it. The specifics of the current work are still being lived and are documented honestly in the rail rather than dressed up here.
A movement without a home loses its memory. Building the home is part of building the movement.
What happened
The work is in its building phase. The outcomes rail carries what is real today, and it marks clearly where a figure is still a placeholder. What did not work early on is recorded as it becomes worth telling, not smoothed over.
What it influenced
Everything before this reads, in hindsight, like preparation for it. The communities, the marketplaces, and the events were each a smaller version of the same question: how do you build the place where people gather. This is that question, at full scale.
What came next
This is the present work, and the reason the earlier projects read as a single trajectory rather than a list of jobs.